Design editorial aplicado a um livro de receitas: projeto focado no desenvolvimento de paginas para um livro de receitas

Abstract

From a technical standpoint, editorial design is a set of intentional layout techniques focused on reading rhythm combined with graphic design that, through pauses, spaces, and fills, results in visual hierarchies that guide the reader’s eye. On the other hand, editorial design has a social role, and the contributions of this field to social narratives are rarely discussed. Therefore, this work proposes a reflection on editorial design from a sociocultural and economic perspective, based on the development of the pages of a cookbook written by a university student. To this end, we will present the contributions of editorial design to the field of culinary arts. Furthermore, the work is guided by the analysis of similar works and grounded in the design methodology of Bruno Munari (2008) and other authors who contributed to the development of the final product of this work.