Desafios para a efetivação do Zero Waste em uma indústria de produção de bebidas não alcoólicas

Abstract

This study aimed to analyze the adherence, implementation, and challenges faced by a non-alcoholic beverage industry in the realization of the Zero Waste movement. The research was based on a qualitative and quantitative approach, involving the collection of data on waste generation and disposal, as well as the calculation of environmental performance indicators such as the Waste Diversion Rate (WDR) and the Zero Waste Index (ZWI). In addition, the company’s environmental certifications and their relationship with the principles of Zero Waste and the National Solid Waste Policy (PNRS) were analyzed. The results showed that the company demonstrates high operational efficiency, with a WDR of 97.78% and a ZWI of 90.88%, which evidences a consolidated waste management system oriented toward the valorization of recyclable and reusable materials. However, it was found that the Zero Waste philosophy is not yet fully consolidated, since actions are concentrated on the final stages of the production cycle to the detriment of prevention, redesign, and technological innovation. This limitation arises from structural, cultural, and technological barriers, as well as the lack of employee engagement in environmental management. It is concluded that, although the company’s performance represents significant progress toward Zero Waste, the effective integration of this philosophy requires a paradigm shift, focusing on the elimination of waste generation and the transition to truly circular and regenerative production systems.