Aplica que cresce: uma análise sobre o conteúdo dos influenciadores fitness Léo Stronda, Paulo Muzy e Renato Cariani

Abstract

This study analyzes the posts of fitness influencers Léo Stronda, Paulo Muzy, and Renato Cariani regarding the dissemination of information about the use of anabolic steroids on social media, aiming to identify the presence of Information Disorder. The research is based on the current context in which digital media are primary sources of information for a large portion of the population, especially young people interested in health and body aesthetics. Using a qualitative approach and content analysis as the main method, the study examines posts made on Instagram, TikTok, and YouTube during the period surrounding the Mr. Olympia 2024 event. The objective is to identify traces of Information Disorder, which may manifest in three forms: Disinformation, Misinformation, and Malinformation. The analysis of the posts revealed that influencer Léo Stronda uses humor and informality when discussing steroid use, which may contribute to the trivialization of the subject. In contrast, Paulo Muzy adopts a technical approach, providing explanations based on his medical background, without encouraging the use of such substances. Renato Cariani did not have any posts cataloged within the selected timeframe. In conclusion, the presence of informational disorder was observed in 4 out of the 12 analyzed posts.