O direito fundamental à desindexação na promoção da pessoa digital

Abstract

Immersed in a world where the use of information and communication technology no longer remains confined to the virtual space but increasingly penetrates the physical sphere, the effects associated with the application of these systems in various social domains significantly impact the functioning of social subsystems. In this context, this work proposes to study the right to de-indexing within the Brazilian legal system. De-indexing refers to the process of removing specific content or links from a search engine’s index, preventing them from appearing in search results. This procedure is often requested by individuals seeking to restrict the visibility of online information that may be outdated, irrelevant, or harmful to their reputation. Therefore, the central issue of this research is the improper use of a person’s name by search engines, and it starts from the hypothesis that the Brazilian legal framework contains grounds for recognizing a right to de-indexing.