Inovação tecnológica e competitividade: análise das estratégias da Ambev na indústria de bebidas após o período da pandemia.

Abstract

This monograph analyzes Ambev's innovation strategies as a pillar of its competitiveness in the beverage sector in the post-pandemic period. The methodology adopted was the monographic and case study method, with a qualitative and quantitative approach, based on the documentary analysis of annual reports, financial statements, and communications from Ambev published between 2020 and 2024. The main results reveal that the digital transformation, led by the BEES and Zé Delivery platforms, was fundamental for logistical optimization and the creation of new revenue channels. Product innovation, with a focus on the premium portfolio, proved to be crucial for sustaining profit margins in a scenario of rising costs. In this context, a deep understanding of Ambev's approaches and results after the pandemic period becomes crucial for identifying successful models and challenges faced by large corporations in an increasingly dynamic and demanding market environment.