Plano de negócios para a empresa Cocktail

Abstract

The purpose of this paper is to develop a business plan to assess the viability of opening a company that sells personalized drinks, called Cocktail. The idea arose from the author's hobby in the art of cocktail making. During the pandemic, this passion for creating new cocktails emerged after taking courses in the area with renowned professionals. Cocktail will be a company classified as a Micro and Small Business (MPE) that has opted for the Simples Nacional (Simples Nacional) and focuses on providing drinks for events with up to 100 people in the Uberlândia region and within a radius of up to 150 km from the city. Offering personalized drinks for private events, the entrepreneur intends to work alongside his current profession during the first year of the company's operation. Sales are expected to grow by 44% in the second year and by 38.5% in the third year, when he intends to work full time at Cocktail. The initial investment is R$5,300.00 with a payback at the end of the first year.