Modelo de negócios e capacidade inovativa nas empresas: Um levantamento bibliográfico

Abstract

This study analyzes the relationship between business models and innovative capacity in companies, highlighting how structuring and adapting models can drive innovation. The research is based on a bibliographic survey, covering articles published between 2014 and 2024, and identifies the main concepts, approaches and gaps in the organizational field. The survey highlights innovation and innovative capacity, emphasizing their importance for business competitiveness. The reviewed literature indicates that innovation in the business model can generate strategic advantages, especially when combined with the use of emerging technologies such as IoT and Artificial Intelligence. It is also observed that companies with leadership focused on innovation and an organizational culture favorable to experimentation present better innovative results. The findings suggest that a wellstructured business model can act as a catalyst for innovation, allowing greater flexibility and adaptation to the market. Collaborative companies, which establish strategic partnerships, demonstrate greater innovative capacity by sharing resources and knowledge. The analysis concludes that the interdependence between business models and innovation should be considered in business strategies to ensure competitive advantage and sustainable growth. Furthermore, the research opens space for future studies on the influence of variables such as industrial sector and company size on the relationship between business model and innovation.