Avaliação econômica da empresa Petz S.A.: uma análise de mercado e projeções financeiras

Abstract

Business valuation is a complex yet essential activity in the corporate environment, supporting strategic decision-making and investment planning. This study aims to analyze the share price of Petz using the Valuation approach, specifically through the Relative Valuation method and the Discounted Cash Flow (DCF) model, to determine which estimate is closer to the company’s market value. Stock price data from Economatica® were used to apply both valuation techniques, based on the market quotation of December 30, 2024, which was R$ 4.07. The results indicate that the DCF method yielded a value of R$ 3.36, approximately 17.44% below the market price, suggesting a closer approximation to the intrinsic value of the company. In contrast, the Relative Valuation method produced a value of R$ 6.15, about 33.82% above the market price. These findings suggest that the DCF model better reflected Petz’s value creation, despite relying on conservative projections, whereas the Relative Valuation approach showed more divergent results, indicating that intrinsic valuation methods not based on peer comparisons may offer more accurate assessments of a company’s true value.