Modelo de utilização do power bi: aplicações práticas, implicações e impactos no desempenho da área de manutenção de uma empresa alimentícia.

Abstract

In an increasingly competitive and data-driven business scenario, the ability to analyze and interpret information clearly and dynamically becomes essential for companies. In this context, Power BI, a data analysis tool developed by Microsoft, stands out in terms of data processing and visualization, enabling the creation of interactive reports. Thus, this study aims to present and discuss the functionalities, practical implications, and impacts of Power BI in the maintenance area of a food industry. It employs a qualitative research approach, using a case study method that incorporates techniques such as participant observation, document analysis, questionnaire, and interview, which highlight the application of Power BI as a significant action in the routine of a food-related company. The main insights suggested significant improvements in the visualization of cost-related information and underscored Power BI as a support tool for strategic decision-making. Therefore, the study infers that Power BI is a valuable tool for information management, as it enables clear and accessible visualization, promoting better direction in decision-making at both operational and managerial levels.