Planejamento estratégico: heroic midia - assessoria de marketing

Abstract

An effective strategic planning is fundamental for organizations seeking not only to survive but to thrive in a competitive market, providing valuable insights into trends and consumer behavior. Strategic management, integrated within an organization's strategic planning, must remain attentive to constant environmental changes and base its decisions on concrete data, avoiding directions grounded solely in the intuitions or biased opinions of managers. In this context, the study aimed to understand the economic viability of a strategic planning for customer acquisition through paid advertising for the company Heroic Mídia. To achieve this objective, a case study was conducted within the company, and through the data and information gathered from direct observations, it was possible to propose a strategic plan for the company. As a result, when analyzing the current scenario of the Brazilian market, emerging trends, and market opportunities, evidence was found that there is significant potential for the prosperity of this venture. Through the study, it was possible to visualize the economic viability, and the financial indicators were positive and encouraging. It was noted that the Net Present Value (NPV), Internal Rate of Return (IRR), and Return on Investment (ROI) obtained favorable rates, indicating a strong potential for profitability. Thus, the proposed strategic plan is considered dynamic and scalable, allowing for greater adaptability and growth in response to future market changes and demands. In conclusion, strategic planning aligns with the initial objectives, demonstrating its value in guiding the future development of the company. Furthermore, the contributions of the study are significant for the academic community, as they provide a practical model for applying techniques of economic viability analysis through data-driven strategic planning, enriching the knowledge of researchers, academics, managers, and specialists in the field.