Trajetória internacional da WEG S.A - uma análise à luz da abordagem de Uppsala como catalisadora de capacidades dinâmicas

Abstract

The process of international expansion is one of the biggest challenges facing Latin American industrial companies, since achieving this level of business is fundamental for their productive consolidation and for representing the national economy across borders. In this sense, the aim of this research was to deduce the characteristics that have made it possible for Brazilian industrial giant WEG S.A. to succeed in internationalization, with an analysis from the firm's origins to the early 2010s. In this sense, the article argues that the company was only able to achieve its level of success due to the adoption of a gradual process of internationalization, which can be interpreted through the proposal of the Uppsala School. In addition, this research was based on the fact that the reordering and construction of dynamic capabilities is a basic factor for a firm that enters the global market, and is also intrinsic to the study of WEG S.A. From this perspective, the method used was a case study using primary sources, with the company's documentary base, and secondary sources, using bibliographic works that have already analyzed the case, being a descriptive-analytical research. The results achieved by observing the historicity of actions and reorganizations showed that WEG had an international orientation based on minimizing risks and maximizing expertise and resources, this process is carried out primarily through the experience of gradual exposure, which is in line with Uppsala's vision. In addition, the presence of dynamic capabilities already built up and their reconstitution was a key factor in the firm's success, with horizontalization, verticality and organizational culture being WEG's main highlights.