Ao vivo: as relações estabelecidas entre streamer e twitch para o live streaming no contexto do trabalho subordinado a plataformas digitais

Abstract

This monograph aims to analyze the relationships between streamers and Twitch for live streaming, from the perspective of work subordination to digital platforms. Thus, it highlights the transformations in the world of work after 1970, focusing on the uberization of work and its subordination to app-based companies. Additionally, it explores, through participant observation, the dynamics of monetizing streams on Twitch and the dimensions of a streamer's work, emphasizing aspects of subordinate self-management and the consolidation of the streamer as a just-in-time worker. In this sense, through the analysis of the Twitch blackout event, it consolidates the perspectives of streamers on their work and the challenges of collective organization for workers subordinate to digital platforms. The analysis identifies that the subordination of streamers' work to the Twitch platform shapes the relationship of content producers with the platform.