A evolução do pensamento enxuto e sua aplicação ao processo de inovação das startups brasileiras

Abstract

The present work covers the evolution of lean thinking and examines how such practices have proven themselves over time, manifesting in contemporary entrepreneurship marked by startups and enabling the immense prosperity considered natural today. The iconic work of Frederick Taylor – which proclaimed the primacy of the system over the individual – shaped the revolutionary Toyota Production System and later proved suitable for the development of innovative products and businesses in a movement named Lean Startup. Thus, aiming to understand the refinement of this philosophy, this work proposes the objective of analyzing how the concepts present in the Lean Startup methodology are addressed in practice, understanding whether they maximize the chances of validating an idea and building a sustainable business from it. For this purpose, a comprehensive review was structured up to the most current literature, and a survey was conducted with four national startups to establish a relationship between the most modern management practices and the business success achieved by them. The methodology encompasses defining the scope, integrating bibliographic and practical knowledge, analyzing these startups following the traditional DMAIC, and achieving results that qualitatively prove that Lean Startup and its tools effectively and significantly contribute to all stages of the business, whether validating, tractioning, or scaling the operational model.