O endomarketing e sua Influência: Um estudo de caso em uma empresa multinacional do ramo do agronegócio

Abstract

The main objective of this work is to present a study on how the practices of Endomarketing in a multinational in the field of Agribusiness influence the satisfaction and performance of its employees. As specific objectives, the study sought to understand if the applied Endomarketing covers all the areas that involve employees and if the company can apply it effectively, achieving maximum of results. A descriptive research study was conducted with interviews with six employees from different areas and with more than two years in the company through a questionnaire with open questions that allowed the interviewees to share their experiences in three areas that Endomarketing impacts on daily life: being in motivation and satisfaction, the possible impacts on the relationship with the company, and bonds with colleagues and work environments. The results of the research showed that the Endomarketing applied by the company is thought of in all areas of work, from the planning of its modern offices that stimulate creativity and interaction between teams escaping from corporate rigidity, in the management model focused on the development of people, to the benefits offered by the company that cover physical and mental well-being and directly impact the quality of life of employees. With this, the company manages to keep its internal public satisfied enough to be motivated to perform their functions with dedication, develop a desire to build a career, and be willing to recommend the company to others.