A utilização do cinema como ferramenta de ampliação da capacidade de soft power sul-coreana

Abstract

From time to time, new trends rise around the world, and often demonstrate the ability to affect the international system in some way, showing that factors often considered just another element of our daily lives, actually bring significant changes to the world. An observable case of this capacity in recent years is found in the way in which South Korean culture has gone and still goes through a significant expansion of its reach, touching more and more societies farther from its home country and managing to change its relationship with other countries. . The present work seeks to understand how South Korean culture, transmitted through cinema, can be used to expand South Korea's relations, increasing the use of soft power exerted by it. For this, elements of International Relations will be used for analysis, such as notions of Cultural and Public Diplomacy, and mainly, concepts of International Relations and Cinema, both will be connected through notions acquired through Constructivist studies. The films will be analyzed not necessarily for their plot, but mainly for their repercussion, economic impact and relevance in their given period of time. Thus, we will see how South Korean cinema has become an important element for the country's soft power.