O grande debate da CNN Brasil: estudo de estratégias argumentativas utilizadas por políticos

Abstract

The audiovisual represents one of the most democratic forms of communication. In the case of television (a support that, par excellence, is supported by audiovisual) it is possible to observe the existence of an old and lasting relationship with politics, especially when in Brazil. In telejournalism, politics assumes the leading role of the news and also contributes to the visibility of official agents, whether in journalistic articles or in debates. In the latter, however, the viewer is allowed to follow the politicians without editing the speech or audiovisual interventions (cuts, edits, etc.). In view of these aspects, this research presents the analysis of 4 (four) programs from the “O Grande Debate”, from CNN Brasil, selected based on the number of views on Youtube and, also, for being composed by debaters of politics with opposing opinions. The general objective focuses on analyzing the construction of the argumentative strategies of their respective speakers in these programs through the methodological framework of the argumentation strategy proposed by Breton (2003). The results of the analysis raise the opinions and the development of the debaters' arguments, it explains which argumentative strategy is used and what meaning each one can incorporate in the speaker's speech or collaborate for the construction of a media image. The final considerations highlight the recurrent use of argumentative strategies, such as, for example, competence, used by the speakers of the debates to attribute more authority to their speech.