A transmidialidade no universo de The Walking Dead: uma relação entre narrativa e experiência

Abstract

The present work seeks to analyze the relationship between experience and narrative, especially transmedia narrative, in the universe of The Walking Dead. For this research, all the products and media that make up the universe are taken into account, such as comics, books, games, TV and internet series, and elements that are not part of the narrative, such as television shows and theme park. In addition, the concept of transmedia storytelling appears articulated to the audience's experience and associated with the Seven Principles of Transmedia Storytelling, given by Henry Jenkins, which helps to understand the way that transmedia makes up the entire universe. From this, it is analyzed how the universe is divided into two narrative worlds, originated in two main platforms: the comics and the TV series, and some vectors present in both worlds and that make the transmediality are chosen, seeking not only to exemplify them, but also to draw an overview, through them, of the influence of this type of narrative on the audience's experience.