A importância das mídias sociais para as micro e pequenas empresas na pandemia da COVID-19

Abstract

This research aimed to understand the influence of social media adopted as a marketing strategy in micro and small retail companies located in the city of Ituiutaba in the COVID-19 pandemic, identifying the expectations of these entrepreneurs in relation to the use of social media with the progressive return of face-to-face retail service. To understand how social media influence activities in commerce, topics about the proposed subject were addressed, and, later, it was used for data collection, adaptation of two questionnaires with closed questions, applied to entrepreneurs in the city of Ituiutaba, collecting information on the subject addressed. Through the results achieved, it can be concluded that the use of social media has provided advances in the way companies work and relate to customers, but this is something that can be improved, improving the team through training, developing skills and competences, and thus, improving the performance and use of all in the use of these media and conquering more and more the market. The study brought important contributions in relation to the use of social media by companies, serving as a basis for future study and research on the subject, after all it is a subject that will be increasingly present in companies that seek to innovate.