A função da controladoria e o controle de custos nas startups

Abstract

Controllership is commonly seen as a resource available only to large companies. In this case study, it was mainly analyzed the importance it has for the success of a new business, especially in startups, which emerge in the face of a highly competitive and challenging market. The lack of planning for the use of financial resources is one of the main reasons that lead these new companies to go bankrupt in their first years of life. Based on this, real situations were presented that, through controllership actions, allowed a startup in the city of Uberlândia to optimize its logistics processes and increase its profitability, after measures that were adopted in view of the information provided by this sector, increasing each time the company's market share. In view of the increasing number of companies opening in Brazil, the present study was carried out on the qualitative analysis of a case study that aims to demonstrate how important it is to have structured and updated information on various areas of the enterprise, which are provided by the efforts of the Controllership. In view of the studies carried out, it was concluded that the Controllership is essential to support several areas of a company, providing data that cooperate to make a good strategic planning and also contributes to actions being taken in order to achieve the organization's objectives.