O uso das mídias sociais durante a pandemia do Covid-19

Abstract

With the Covid-19 pandemic and, consequently, the quarantine required for to reduce the spread of the virus, people needed to physically distance themselves and, with that, there was an increase in the use of social media. The main objective of the research is to identify the factors influencers of online users in the use of social media during the period of pandemic and the specific objectives are: i) to analyze the attitude of online users towards social media; ii) verify the Subjective Norm of online users before social media; iii) verify the Perceived Behavioral Control on social media. For that it was conducted a survey with questionnaires already validated by Queiroz and Luft (2017) using the Theory of Planned Behavior as a theoretical basis. The search results succeeded achieve the goals, demonstrating that social media are present in the daily lives of people and that they are easy to use such media.