Tipos de comunicações utilizadas pelos atletas famosos: uma análise na rede social Facebook

Abstract

As a consequence of globalization, the internet has come to change our entire lifestyle in terms of communication and social relationships. The social groups, the references of behavior, dress, consumption in general is, today, based on the information that the internet provides. In view of this, the present work sought to investigate the types of communications used by famous athletes, restricting themselves here to an analysis on the social network Facebook. The influence of sportspeople has a considerable impact on the consumption of brands supported by them, as well as their humanitarian causes, lifestyle and family. The objective of the work then is to investigate which subjects are addressed by these sportspeople in a given period, years from 2018 to 2019, so that it could be done through scientific research apparatus, an analysis of the main publications and what about reverberates as influences for his followers, with regard to the economy and social life. Then 220 posts were collected, thus composing the sample, which was then classified into six categories, and 72 subcategories, some of which are indentifiled beyond those already Said by Fredrick et al (2012) and Pegoraro (2010), are: amenities, related to celebrities, and issues of primay importance. Highlighting the category “related to business life”, where more posts are observed.