Análise cultural da Bravo!: um olhar sobre a 'cultura' expressa nas páginas da revista especializada em 2009 e 2019

Abstract

The paper takes an investigative look at Bravo! magazine, seeking for evidence that suggests the notion of culture expressed by the specialized magazine. The investigation was made through the cultural analysis of printed copies of the years 2009 and 2019, in order to also visualize changes and permanences between one year and the other. In this research, we present the studies on ‘culture’ by the welsh teacher and critic Raymond Williams, and briefly characterize cultural journalism and magazine medium. Our findings showed differences in the construction of the notion of culture in the years studied, with emphasis on the style as a guide and services provider of 2009; and seasons that provided conceptual deepening in 2019.