No campo da moda: Uma roupagem hierárquica

Abstract

This research, conducted in the sector of a telecommunications company in the city of Uberlândia, MG, addresses the phenomenon of fashion and probed the attitude of employees and their behavior about this social phenomenon. The research was made feasible thanks to the insertion of the researcher in the said field (being a company employee) and the daily work led her to inquire whether there would be a relationship between clothing and the hierarchical position of individuals in the sphere of work. The goal was to know how fashion operates in the division of hierarchies and what their mechanisms. To that end, Pierre Bourdieu's conception of the "field" was associated with the application of questionnaires to the employees to measure their attitudes in the dispute for hierarchical position and hegemony mediated by fashion. It was found by the results of empirical research that there is a field of symbolic relations mediated by fashion and its signs, such as the brand, which reflects the power relations of the sphere of work.