Governança corporativa em franquias: o caso de uma empresa de gestão empresarial

Abstract

The object of study investigated is franchising, in which an analysis of the quality of a company in the area of services in management, preserving anonymity of the firm. Given this object, set out for a context looking for the mechanisms of governance to help the management of the franchiser, which actions can reflect in its network of franchises. Such mechanisms adopted, examined in way to approach the qualitative question with the use of an interview with the managers in a semi-structured way. The result that can be seen in the way it has been analyzed, shows that no mechanism has been formally introduced or has been conceived as a management practice in the management process, although there are some modes of operation that are expected by the mechanisms, notwithstanding a management type calibration of the business and the expected effectiveness in its operations, so that’s sessions are aligned between franchisors and franchisors.