A ascensão da classe C e sua influência na mudança das propagandas de produtos de beleza femininos

Abstract

This study aims to assess how social, political and economic changes have influenced the consumers of beauty care products among the decades of 90 and 2000 . Thus, this paper shows how the current society deals with the notion of consumption and how makers of beauty care products attach great importance to advertising products in order to increase sales. Moreover, the article intends to analyse the major changes related to woman beauty market media and how Society s interpretation of beauty has significantly changed over time . Thus , it proposes a reflection on how social evolution contributes to change consumers expectations and what aspect of advertisement influences patronage of beauty care products of their choice. To achieve this goal, it is relevant to address the topic from a historical and social complexity standpoints for a well-rounded outlook. For this, It will be considered the literature, advertisements from the mentioned period and the rise of the C Class in Brazil.