Cultura organizacional e sustentabilidade: integração, diferenciação ou fragmentação?

Abstract

The Corporate Sustainability has been one of the organizations\' answers for new demands of actual context, which would stop being only economical and legal, envolving also social and ambiental responsabilities. The implementation of projects from this nature varies since answers to legal impositions until those who are vinculated to the own strategy and culture of the organization. Accordingly, stands out that the sustainable practices conducted by the organizations only make themselves viable from the moment that organizational culture starts being oriented for the Sustainability. The current study, of quantitative and qualitative nature and descriptive character, had as goal verify whether Sustainability is a value shared by the employees of RDX Telecom or by most part of them, or whether coexist different perceptions and performances related to the theme, from the existence of subcultures within the organization, according to parameters of analysis proposed by Martin (2002). The adopted method to lead this research was the case study, realized in RDX Telecom, a telecommunications company with national performance. The research was led in two moments, being the first of them a pilot study and the second, the final research. For the final research, the data were collected, considering internal and external documents published about the company, two in-depth interviews and 290 semistructured interviews, with one probability sample, making use of one guide topic already validated. For qualitative data, was performed the documental analysis and the classic content analysis. With regard to quantitative aspects, the descriptive statistic and the inferencial statistic were used. The results suggest that the sustainability is in the differentiation level and that it\'s still not a quality shared by members of the company, characterizing the existence of various subcultures and different positions and manifestations related to the theme.