Projeto de interiores de um coworking: WeWork Uberlândia

Abstract

Considering the new working models of the current circumstances of the global economy, coworking, which is a collaborative working space, brings together people, companies and communities to develop their businesses and projects by sharing the same environment and resources, encouraging the exchange of ideas, networking and sharing among users, is a style that has been standing out in the market and increasing the number of new fans every year. The WeWork is considered as one of the largest companies of coworking in the world, with collaborative business networks worldwide, including in Brazil. In this sense, this work encompasses the design of an interior project for a WeWork branch in Uberlândia. The project aims to foster community ties among users by providing flexible jobs that meet the diverse demands of services for shared spaces. From the analysis of company identity, target audience and similar analysis, we used the concept of pixel to portray the project to WeWork, because the sum of several pixels forms an image, just as many people form a community.