Panorama da indústria cinematográfica mundial: uma ênfase no caso dos Estados Unidos nos anos 2000

Abstract

The present article aims to analyze the behavior of the film industry in the 2000s, emphasizing the experience of the United States, in order to understand the economic power that American cinema holds, as well as its influence on other film centers around the world. To do so, the Structure-Conduct-Performance paradigm will be used to analyze aspects such as entry barriers, industrial concentration, research and development expenditures, advertising and marketing, mergers and acquisitions, and firm performance, as well as in the economy as a whole. Additionally, other film centers, such as European, Indian, and Brazilian cinema, will be briefly characterized. Among the findings, it can be emphasized that the influence on style and production that the US film industry - Hollywood - has on Western centers. In economic terms, it is worth noting the sector's ability to generate employment, reaching 1.57% of the total in the country in 2021; wages accounted for 1.92% of the total in the same year, and the GDP resulted in 0.4% of the American aggregate, a value corresponding to approximately $93.28 billion.