Memoriam: design e narrativa interativa na conscientização do Alzheimer

Abstract

Alzheimer’s is a neurodegenerative disease that goes beyond memory loss, affecting identity, perception, and personal relationships, yet it remains little discussed socially. Design, especially through digital games, can translate complex experiences and foster empathy in an accessible way. Thus, this project presents the production of the Concept Art for the game Memoriam, which proposes an immersive and artistically sensitive experience aimed at exploring the role of design in creating digital games that address emotionally and cognitively driven narratives, with a specific focus on Alzheimer’s disease. The methodology adopted was the Double Diamond model, which structures the design process into four phases, Discover, Define, Develop, and Deliver, promoting an iterative and user-centered approach to solving complex problems. Targeted at young adults (16+) and adults (18+), Memoriam employs digital watercolor techniques to visually represent the fluidity and fragility of memories, reinforcing the connection between aesthetics and narrative. The project highlights the relevance of design as a multidisciplinary discipline by integrating art, technology, and cognitive science in the pursuit of innovative and impactful solutions, demonstrating how a sensitive, critical, and well-founded approach can enhance the positive impact of digital games on mental health and social awareness.