Implementação de uma ferramenta de Business Intelligence na área de Recursos Humanos em uma empresa de São Paulo

Abstract

The present work addresses the problem of the lack of integration and efficient analysis of Human Resources (HR) data in a retail company located in São Paulo. The central hypothesis is that the implementation of a Business Intelligence (BI) tool, specifically Power BI, could improve the process of consolidating and visualizing key HR indicators, such as turnover rate, performance, and engagement, providing strategic support for decision-making. The study was developed through a field study using data from the year 2023, totaling approximately 50,000 records from different systems and scattered spreadsheets. The construction of dashboards in Power BI aimed to integrate these data sources, enabling dynamic and automated monitoring of metrics relevant to people management. The evaluation of the tool considered the increased use of indicators by leadership in strategic decision-making. The results demonstrated that the use of Power BI in HR enabled the identification of patterns, anticipation of trends, and presentation of actionable insights, providing tangible gains, especially in strategic support to the organization.