Globalização do futebol: uma análise da estratégia de multi-club ownership

Abstract

This paper aims to analyze the relationship between multi-club ownership strategy in football and the phenomenon of financialization and globalization of capital in the post-90s era, exploring the points of intersection between both processes. Through a multidisciplinary approach, combining theoretical analysis and case studies, we seek to understand how the multi-club ownership strategy is an extension of the financialization movement from the economy to the football market, and how it can contribute to promoting financial, accounting, and sporting gains for the clubs. The adopted methodology includes a critical review of existing literature and the analysis of specific cases of the City Football Group and the Red Bull Football Group that have adopted multi-club ownership strategies. The results indicate that this strategy positions itself as an unfolding of economic financialization for football, and that it can promote positive impacts in the financial, accounting, and sporting fields of the clubs in its portfolio, establishing a strong integrative network among them. However, challenges related to differentiating gains among teams within the same group are observed.