Mapeando tendências: uma revisão da literatura sobre marketing digital nas mídias sociais

Abstract

The objective of this article was to conduct a literature review of studies that address digital marketing in social media, in order to show the most relevant aspects of these studies. Companies create profiles on social media, aiming to strengthen communication and relationships with potential consumers, verify the influence and impact of social media as part of the management strategy and, after analyzing the feedback left by consumers, add new procedures. The study allowed us to identify that companies should consider digital marketing as an option for their virtual propagation, while still being concerned with creating content and publications that capture the user's attention, establishing relationships with the customer through social media. New studies involving marketing, internet and social media relationships are recommended, where companies use these relationships to monitor consumer motivations and then offer the right products and services to the right audience at the right time.