Caaqui: coleção de moda streetwear sustentável baseada em longevidade e transformabilidade

Abstract

The current fashion industry landscape is defined by the urgency to keep up with fast-changing trends, driving the widespread use of synthetic fibers, accelerated collection planning, and mass production. However, this model overlooks the environmental impacts of fabric manufacturing and dyeing, as well as the exploitation of labor. The outcome of this cycle is anticlimactic: garments that fail to leave a lasting impression, neither in memory nor in wearability, due to their low quality or rapidly outdated styles, ultimately contributing to growing piles of discarded textiles. This project aims to develop a clothing line consisting of three pieces, based on an understanding of the slow fashion model, using naturally colored cotton from Paraíba as the main fiber. Based on the analysis of consumer profiles and the preferences of the target audience, the goal is to incorporate streetwear style combined with functionalities that allow the transformation of the garments' appearance, maximizing their usability. The proposal brings together research, planning, and execution through the digital modeling software CLO3D, promoting sustainability through versatile creations conveyed by a timeless style, as well as the prototyping of one of the pieces to highlight the project's functionality.