Uma avaliação da ação SIEX n° 12576/2014: “Geração de conhecimentos sobre gestão para agricultores familiares e camponeses em transição agroecológica” no campo mercadológico: olhando da “porteira para fora”

Abstract

This work aimed to evaluate the contribution of an extension action in the marketing field. Interviews were conducted with the producers who participate in the Solidarity Fair of UFU, Federal University of Uberlândia, seeking to understand the impacts of the advisory on their work and income generation and if they appropriate the knowledge about marketing transmitted and considered the important action for them. the development of self-management capacity and the continuity of its enterprises. It is concluded that the action/advisory contributed to the autonomy and growth of family farmers’ productive organizations. It was noted the need to improve the concept of competition and increase the dissemination of the solidarity fair.