Coleta seletiva de Uberlândia: re-design para uma campanha de conscientização da marca

Abstract

The present work deals with the creation of an urban sustainability campaign for the city of Uberlândia. Through research focused on discovering the main problems related to the disclosure of the city's current Selective Collection program, it was understood that it was necessary to re-design the current brand, associated with the creation of an awareness campaign. This work aims to inform and bring the population closer to the theme, as well as encouraging a more active participation in selective collection, in an attempt to reduce the levels of solid waste disposed of irregularly. Using design tools aimed at the application of sustainable graphic design, similar analyzes were performed, semantic analysis of the current brand and research of materials and alternative methods for the production of advertising pieces of the campaign. The updated brand aims to convey the idea of revitalization and cleanliness of the urban environment; Using fluid shapes, rounded typography and colors that refer to the theme, the logo has become more understandable to the eye and contributes to a more appropriate identification by the population. The campaign created seeks to express your information in a clear and accessible way, allowing more people to understand and be responsible for the separation of their recyclable waste, contributing to increase the program's efficiency.