A noite em Uberlândia e os desafios de um novo gestor um caso para ensino

Abstract

This teaching case explores how bar managers and patrons interpret their practices in an environment marked by challenges such as noise pollution, excessive alcohol consumption, and conflicts with residents. Through the story of Miguel Santos, who takes over the management of the "Mirante Bar," the case presents real dilemmas within a fictional narrative. Among the challenges faced by bars are compliance with public policies, corporate social responsibility, and sustainability. By placing participants amid these dilemmas, the case aims to encourage reflection on the management of organizations that promote nightlife entertainment. The study proposes discussions on how public policies can be contextualized according to local community characteristics and strategies to build harmonious relationships between entrepreneurs, customers, residents, and public authorities.