Casa criativa: o design como estratégia na criação de uma plataforma habilitante

Abstract

The government and the private sector are focused on producing numbers to reduce the quantitative housing deficit, forgeting that, in reality, the biggest Brazilian housing problem is the lack of quality housing. Thus, it is possible to affirm that there is a lack of effective actions aimed at the problem of the qualitative housing deficit. Therefore, this work intends, through strategic design, to create an enabling plataorm that aims to democratize the interior design, showing the economic Middle Class that with creativity, collaboration and sustainability the simple becomes extraordinary. Thus, demystifying the idea that interior design is a luxurious service that requires great purchasing power.