Re-Farm Minas: uma relação entre design de interiores, moda e sustentabilidade

Abstract

This work has as its main theme the presentation of an interior design project to set up a concept store for the Re-Farm project, from the carioca brand Farm. Re-Farm was created in 2016, when the company started to produce garments made from leftover raw material, as a result of the brand awareness about its environmental and social impact. The waste used came from clothes with minor defects, cut flaps and leftover trimming. In this context, therefore, we seek through the project presented, the creation of a space for collections with the Re-Farm seal. The goal is to give protagonism for this concept, in line with the client's identity, starting from the same premises of sustainability and upcycling. As a result, we have initially, as a starting point to this work, an investigation of the following themes: the origin and current state of the global environmental impact, specifically that caused by the fashion industry; the emergence of the conception and practical application of sustainable development; the reuse of materials in new ways, especially the creative reusing movement synthesized in the concept of upcycling. Following this search, there is a analysis of similars, with a presentation and description of fashion store design projects that use several key concepts related to this project. Finally, is presented the creation of a store called Re-Farm Minas: it brings a space that features elements of nature combined with creatively reused materials, marked by a strong feature of regionalization. Thus, it presents a warm and welcoming environment, marked by a dynamic and functional spatial organization.