https://repositorio.ufu.br/handle/123456789/5471 Mon, 24 Aug 2026 22:53:42 GMT 2026-08-24T22:53:42Z https://repositorio.ufu.br/handle/123456789/49656 Title: Gestão de marcas no setor de laticínios: oportunidades e desafios para marcas regionais do Triângulo Mineiro e Alto Paranaíba Abstract: Contextualization: The dairy sector holds high economic, social, and territorial relevance in Brazil, with emphasis on the state of Minas Gerais, the main national milk producer and a historical reference in the production of dairy derivatives, especially in the Triângulo Mineiro and Alto Paranaíba regions. Despite significant participation in production and revenue, the chain faces challenges related to competitiveness, differentiation, and market positioning, especially in a context of growing competition, changes in consumer behavior, and the valorization of intangible attributes such as trust, perceived quality, regional identity, and sustainability. In this scenario, brand management emerges as a strategic factor for adding value and strengthening regional dairy brands. Objective: To analyze how brand trust, perceived quality, and hedonic value influence the purchase intention of dairy product consumers, aiming to identify opportunities for strengthening the competitiveness of regional brands in the milk production chain of the Triângulo Mineiro and Alto Paranaíba regions, in Minas Gerais. Method: The research is characterized as quantitative and descriptive, based on primary data collected through an online survey applied to consumers residing in the Triângulo Mineiro and Alto Paranaíba mesoregion. The collection instrument was structured with scales validated in the literature, in a five-point Likert format, contemplating the constructs of brand trust, perceived quality, hedonic value, and purchase intention. The final sample consisted of 189 respondents. Data analysis involved descriptive statistics (Jamovi) and Structural Equation Modeling by the Partial Least Squares method (PLS-SEM), using SmartPLS 4 software, including evaluation of measurement and structural models and moderation test by gender. Results: The results indicated that brand trust and hedonic value have a positive and statistically significant influence on the purchase intention of dairy products. Perceived quality showed a strong effect on brand trust, highlighting its role as a central antecedent in forming trust relationships with consumers. The direct influence of perceived quality on purchase intention was not significant, nor was the moderating effect of gender. The findings reinforce that emotional and relational attributes, associated with credibility and pleasure in consumption, are decisive for strengthening regional brands. Adherence to the Area of Concentration (Regionality and Management) and Research Line: The research aligns with the Regionality and Management area of concentration by analyzing a strategic production chain for the territorial development of Minas Gerais, considering its economic, cultural, and productive specificities. The study articulates concepts of brand management, consumer behavior, and regional competitiveness, contributing to the understanding of how managerial practices can enhance intangible assets and promote the development of local productive systems. It thus fits into the Organizational and Regionality Management research line by integrating marketing and management strategies with the regional dynamics of the dairy chain. Impact and Innovative Character in Intellectual Production: The main theoretical contribution lies in the integrated application of the constructs of brand trust, perceived quality, and hedonic value in the context of regional dairy brands, analyzed through PLS-SEM. The innovative character stems from the focus on the consumer as a central element of territorial competitiveness, associating brand management with regional development, in addition to the analysis of the role of intangible assets in adding value to traditional agri-food chains. Economic, Social, and Regional Impact: The research provides subsidies for dairy chain companies, cooperatives, and managers to develop strategies for strengthening regional brands, capable of increasing added value, loyalty, and competitive differentiation. From an economic point of view, it contributes to income generation and the strengthening of local productive arrangements. In the social sphere, it favors the valorization of regional identity, consumer trust, and sustainable practices. Potential products include technical reports, market diagnoses, and strategic guidelines for producers and industries. Regional Implications: The results provide evidence applicable to the regions of influence of the Federal University of Uberlândia, especially Triângulo Mineiro and Alto Paranaíba, by indicating ways to strengthen local brands, valorize regional products, and stimulate the competitiveness of the milk chain, contributing to territorial development policies and innovation in agribusiness. Thu, 12 Feb 2026 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/49656 2026-02-12T00:00:00Z https://repositorio.ufu.br/handle/123456789/49060 Title: Gestão de riscos climáticos do agronegócio: estudo com agricultores do município de Uberaba (MG) Abstract: i) Contextualization: Climate change has generated significant impacts on agribusiness systems, directly affecting food security and the economic stability of production chains, especially in vulnerable territories. In Brazil, the Triângulo Mineiro stands out as a strategically important region both economically and environmentally, but one that has increasingly faced extreme climate events with greater frequency and intensity. In this context, understanding how large-scale farmers have been dealing with climate risks becomes essential for the development of effective adaptive strategies. ii) Objective: To analyze how farmers located in the municipality of Uberaba (MG) have been dealing with climate risks, considering their socioeconomic and environmental conditions. iii) Method: The study adopted a qualitative approach, based on semi-structured interviews conducted with ten large-scale farmers exclusively engaged in agricultural production in the municipality of Uberaba (MG). The sample was non-probabilistic and intentional, with complementary use of the snowball sampling technique. Data analysis was carried out through content analysis. iv) Alignment with the PPGAdm's area of concentration and research line: The research is aligned with the concentration area of the Graduate Program in Administration of the Federal University of Uberlândia (PPGAdm/UFU), as it investigates social and organizational processes related to climate adaptation in the Triângulo Mineiro, specifically in the municipality of Uberaba, Minas Gerais. By considering the specific realities of this municipality, the study promotes reflections on local management and sustainability. v) Theoretical contribution and innovative aspects: This study contributes to the advancement of literature on climate risk management in agriculture by analyzing how farmers engage with climate adaptation in a situated and incremental manner, conditioned by environmental, economic, and institutional factors, based on empirical evidence within a regional context. vi) Economic, social, and regional impact: The results provide relevant insights for improving public policies, financial instruments, and rural extension actions that are better aligned with farmers’ realities, contributing to strengthening productive resilience and reducing economic and social vulnerabilities in rural areas. vii) Regional implications: By investigating the municipality of Uberaba in the Triângulo Mineiro, the research highlights how climate risks are addressed at the local scale, reinforcing the importance of management strategies and public policies that are sensitive to the territorial and institutional specificities of the region. In this way, the study strengthens the debate on regionality and management by demonstrating how global processes, such as climate change, materialize and are confronted at the local level. viii) Sustainable Development Goals (SDGs) addressed by the research: This study aligns with SDG 12 (Responsible Consumption and Production), particularly Target 12.2, which proposes the efficient use of natural resources, and with SDG 13 (Climate Action), notably Targets 13.1 (resilience and adaptation to climate-related hazards) and 13.3 (education and capacity-building in mitigation and adaptation to climate change). Thu, 12 Feb 2026 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/49060 2026-02-12T00:00:00Z https://repositorio.ufu.br/handle/123456789/48985 Title: Assimetria informacional, conselho de administração e desempenho empresarial: evidências do mercado brasileiro e implicações regionais Abstract: Contextualization: The Brazilian capital market stands out as one of the largest emerging markets worldwide, concentrating the highest stock market activity among developing economies (Mbanyele & Wang, 2021). In this setting, information plays a central role in investors’ decision-making within capital market transactions (Naqvi et al., 2021). Thus, information asymmetry, defined as the unequal distribution of knowledge among transaction participants, may give rise to market inefficiencies (Naqvi et al., 2021; Alduais et al., 2022). Despite its importance, the literature on emerging markets remains limited (Mbanyele, 2023), underscoring the need for research into mechanisms that can mitigate information asymmetry and enhance market efficiency. Objective: To analyze the relationship between the board of directors and information asymmetry, as well as to investigate the relationship among board characteristics, information asymmetry, and firm performance in publicly traded companies listed on B3, considering moderating factors that may influence these relationships. Additionally, the study seeks to examine the implications of these dynamics for the mesoregions of Triângulo Mineiro and Alto Paranaíba. Method: The study adopts a quantitative, descriptive, and documentary approach, using a sample of 75 companies included in the IBrX-100 index over the period from 2015 to 2024. Data were obtained from the Refinitiv Eikon database, and the equations were estimated using the Generalized Method of Moments in Differences (Difference GMM), with robustness tests conducted to assess the stability of the results. Results: The findings indicate that information disclosure and board characteristics are associated with lower levels of information asymmetry, reinforcing the relevance of internal governance mechanisms and the informational environment to the quality of market disclosures. Evidence also points to a substitution effect between these mechanisms, whereby the board’s effectiveness in mitigating information asymmetry tends to weaken in highly transparent environments. Regarding firm performance, the results reveal that information asymmetry, high leverage, and certain board characteristics are negatively associated with performance, highlighting the importance of capital structure and corporate governance in value creation dynamics. Finally, robustness tests confirm the consistency of the results using an alternative proxy for information asymmetry and the inclusion of a regional control, attesting to the stability of the estimated parameters across model specifications. Alignment with the PPGAdm area of concentration (Regionality and Management) and research line: The study examines corporate governance and information asymmetry dynamics in Brazilian publicly traded firms and demonstrates how these relationships affect corporate performance. The results also allow for an assessment of the potential effects of these dynamics on the mesoregions of Triângulo Mineiro and Alto Paranaíba, among other regions in the state of Minas Gerais. Furthermore, the research investigates whether board characteristics and information asymmetry influence firm performance, providing an integrated analysis of management and finance within a national context with regional implications. Impact and innovative character in intellectual production: The study’s impact and innovative contribution lie in the integration of corporate governance, information asymmetry, and firm performance, incorporating moderating factors such as financial leverage and information disclosure, as well as linking national-level analysis of Brazilian firms to regional implications for Triângulo Mineiro and Alto Paranaíba. Moreover, the research is conducted in the Brazilian context, characterized as an emerging market with growing academic interest in capital markets and information asymmetry, generating relevant insights for the fields of management, finance, and regional studies. Economic, social, and regional impact: The research highlights how board characteristics and information asymmetry influence the performance of Brazilian publicly traded firms. From an economic perspective, it contributes to enhanced efficiency, profitability, and confidence in capital markets, benefiting both investors and organizations. From a social standpoint, it promotes informational equity, transparency, corporate accountability, and the protection of minority shareholders. In regional terms, the study discusses the implications of these dynamics for the mesoregions of Triângulo Mineiro and Alto Paranaíba, considering the state of Minas Gerais in comparison with other Brazilian states, thereby reinforcing the practical and academic relevance of corporate governance in Brazil. Regional implications: The study demonstrates that firms located in the Triângulo Mineiro and Alto Paranaíba regions, within the broader context of Minas Gerais, may benefit from the adoption of sound corporate governance practices and greater transparency in information disclosure. Additionally, the findings underscore the importance of governance practices in enhancing investor confidence, reducing capital costs, and improving market efficiency. Overall, the results provide guidance for local managers and investors by emphasizing transparency initiatives and appropriate board composition. Sustainable Development Goals addressed in the research: The study contributes to SDG 8 by analyzing mechanisms that may foster sustainable economic growth and higher firm productivity; SDG 9 by emphasizing the importance of efficient and innovative corporate practices; SDG 16 by encouraging transparency and responsible governance within organizations; and SDG 10 by reducing information access inequalities among investors, thereby promoting greater equity in financial markets. Tue, 24 Feb 2026 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/48985 2026-02-24T00:00:00Z https://repositorio.ufu.br/handle/123456789/48982 Title: Informações Sociais E Ambientais No Agronegócio: Entendendo O Disclosure, A Legibilidade, Os Efeitos Das Características Do Gestor E Implicações Regionais Abstract: Agribusiness operates as an integrated system, and this dynamic requires alignment with sustainability principles. Being sustainable demands a continuous balance between financial viability, environmental preservation, and social responsibility. In this context, the clarity of disclosed information plays a central role, and organizations through their managers are responsible for disseminating corporate information that is relevant to investors and society as a whole. Objective: To analyze the effects of managerial characteristics on the disclosure and readability of social and environmental information published by companies in the agribusiness secto Method: This is a quantitative study based on content analysis. The sample consists of 23 publicly traded Brazilian agribusiness companies listed on B3, covering the period from 2015 to 2024. Financial and non-financial reports were examined, with emphasis on Management Reports (MRs), Notes to the Financial Statements (NFS), and Sustainability Reports. Data collection was carried out in two main stages. In the first stage, a dictionary based on Huang et al. (2025) was applied, focusing on environmental and social aspects. With the support of Artificial Intelligence and a Python script, this step enabled the identification of disclosure through word count within the ESG context. In the second stage, excerpts related to social and environmental aspects were extracted from the reports, also using Artificial Intelligence and a Python script, and subsequently evaluated using a readability metric. Different methodological tools were employed in the analysis stages. Textual Readability Analysis (TRA) was used to assess the level of clarity and accessibility of the texts, while Acrobat software enabled the measurement of managers’ visual characteristics presented in the reports. The collected data were organized and systematized in an Excel spreadsheet, forming the database for the final stage, in which panel data regression analysis was applied to identify statistically significant relationships among the investigated variables. Results: The qualitative results indicate that companies demonstrate strong commitment through environmental practices, such as satellite monitoring, and social initiatives, including training of small producers and provision of potable water, thereby strengthening credibility with investors. Regarding the quantitative analysis, it was observed that visual characteristics (CEO photograph), firm size, and leverage positively affect the level of disclosure, while signature and management education were not statistically significant. On the other hand, firm size and Big Four auditing are positively associated with readability. However, older firms tend to present less readable reports, suggesting that accumulated organizational complexity over time may impair clarity. Alignment with the Area of Concentration and Research Line: The study aligns with business management, with an emphasis on transparency and the disclosure of environmental information in financial and non-financial reports of agribusiness companies. Impact and Innovative Contribution to Intellectual Production This research contributes by analyzing the readability of both financial and non-financial reports, focusing specifically on environmental and social parameters. It challenges the practice of limiting socio-environmental analysis to sustainability reports within the agribusiness sector and examines the influence of managerial characteristics on these reports. The study is also innovative in its methodological approach, which incorporates Artificial Intelligence to analyze disclosure. Economic, Social, and Regional Impact: The economic impact of this research is directly related to the information disclosed by organizations, which can significantly influence firm value, as such information affects investors’ perceptions and decision-making processes in the market. Social Impact: The social contribution of this research lies in raising awareness among agribusiness companies regarding the quality and clarity of disclosures related to sustainable practices in annual reports, as such information enables investors to make more informed decisions. Regional Implications: From a regional perspective, the contribution of this research is particularly relevant for agribusiness companies located in the Triângulo Mineiro and Alto Paranaíba regions, given their importance to the local economy. The information disclosed by companies should be clear and accessible in order to strengthen relationships with stakeholders. Transparency regarding sustainable practices and environmental impacts enhances socio-environmental responsibility and amplifies positive effects for the regional community. Sustainable Development Goals Addressed: With regard to the Sustainable Development Goals (SDGs), this research is aligned with SDG 12 (Responsible Consumption and Production), o it promotes transparency and responsibility in production and consumption. Thus, the findings of this study may encourage sustainable practices. Mon, 15 Dec 2025 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/48982 2025-12-15T00:00:00Z