https://repositorio.ufu.br/handle/123456789/5154 Thu, 23 Apr 2026 15:53:51 GMT 2026-04-23T15:53:51Z https://repositorio.ufu.br/handle/123456789/48630 Title: Entre o incentivo e a incerteza: como a desinformação impacta a aceitação da Lei Rouanet Abstract: This dissertation analyzes how disinformation about the Rouanet Law (Law No. 8,313/1991), the main tax incentive mechanism for culture in Brazil, influences public perceptions of this cultural policy based on users’ comments on Instagram posts. From a methodological perspective, a qualitative approach was adopted, using content analysis guided by Bardin’s (2011) framework and applied to a corpus of 744 comments extracted from 50 public posts on the platform. The comments were coded across five analytical dimensions: type of (dis)information, underlying views of culture, position toward the law, symbolic effects on public opinion, and engagement characteristics. The results show that disinformation predominates over accurate information and is disproportionately associated with views of culture as a superfluous expense and as ideological indoctrination, producing hostility toward culture and the delegitimization of the State. In contrast, accurate information is concentrated in conceptions of culture as a right and as an economic driver, generating effects of policy support. The analysis of engagement dynamics further reveals that approximately 80% of disinformation comments circulate with markers of emotionalization, polarization, or spectacularization, whereas 73.8% of comments containing accurate information show no such markers. This asymmetry can be understood in light of the algorithmic amplification of emotional content and the platform business model based on the monetization of attention. The study contributes to the understanding of sociotechnical mechanisms that undermine the social acceptance of cultural funding instruments in the contemporary digital environment. As a Technical-Technological Product, a Practical Guide for Cultural Managers to Respond to Disinformation was developed. Mon, 30 Mar 2026 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/48630 2026-03-30T00:00:00Z https://repositorio.ufu.br/handle/123456789/48623 Title: Associação entre características estruturais, assistência e ensino, na satisfação dos usuários da HUBRASIL - Hospitais Universitários do Brasil Abstract: Introduction: User satisfaction is an essential component in evaluating the quality of healthcare services, especially in university hospitals that integrate care, teaching, and research. Objective: To assess the extent to which structural, care-related, and academic variables are associated with user satisfaction in the university hospitals of the EBSERH Network. Materials and Methods: Data from 38 hospitals for the year 2023 were analyzed, including structural, care-related, and academic information (total expenditure, number of beds, built area, number of employees, residents, students, residency programs, outpatient visits, diagnostic exams, surgeries, and hospitalizations). Satisfaction scores were obtained from institutional surveys conducted by hospital ombudsman offices and consolidated in a Business Intelligence platform. Generalized Additive Models (GAM) were applied and selected using the Akaike Information Criterion (AIC). Results: The number of surgeries was the main predictor of overall satisfaction, showing a non-linear relationship. Structural and academic dimensions did not explain the variation in satisfaction, resulting in null models. Higher numbers of hospitalizations and employees were associated with lower satisfaction levels, while care-related variables—particularly surgical volume—showed greater predictive capacity. Conclusion: User satisfaction is more closely associated with the organization and effectiveness of care processes than with the structural size or academic activity of hospitals. The findings reinforce the importance of workflow management, care efficiency, and clinical governance in the user experience. As a technical-technological product, the findings of this study will be consolidated into a Conclusive Technical Report to be submitted to EBSERH, structured in a replicable format and intended for use by hospital managers, health planning and budgeting sectors, and internal and external control bodies, with potential for direct impact on public hospital management and evidence-based decision-making within the Brazilian Unified Health System (SUS). Tue, 31 Mar 2026 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/48623 2026-03-31T00:00:00Z https://repositorio.ufu.br/handle/123456789/48615 Title: Governança ambiental e sustentabilidade como valor – um estudo de caso em uma universidade pública Abstract: This study analyzes how environmental governance at the Universidade Federal de Uberlândia relates to sustainability as an organizational value, as well as identifies which organizational values are recognized by Técnicos Administrativos em Educação. The study is based on the understanding that institutional sustainability is not limited to the existence of formal guidelines, policies, or regulations, but depends on its presence in organizational practices and in the perception of institutional members. This is an applied research study with a mixedmethods and descriptive approach, combining documentary analysis of institutional regulations and environmental policies with the application of questionnaires to staff members. The results showed that the university has relevant institutional foundations for promoting sustainability, indicating a formal commitment to the theme through institutional policies, programs, and actions. An alignment was observed between the organizational values perceived by staff and those traditionally associated with the university mission, such as social commitment, quality of education, and public responsibility, but a lower recognition of environmentally desirable values in everyday organizational practices. The results indicate that, although there is an institutional environmental governance structure and sustainability is formally present in institutional documents and policies, it still does not occupy a central position among the organizational values perceived by staff, revealing a gap between formal sustainability and sustainability perceived in everyday institutional practices. The study contributes to the understanding of environmental governance in public higher education institutions by demonstrating that the formal institutionalization of sustainability does not guarantee its centrality as an organizational value, making communication, training, and institutional engagement actions necessary to bring declared values closer to organizational practices. Mon, 30 Mar 2026 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/48615 2026-03-30T00:00:00Z https://repositorio.ufu.br/handle/123456789/48553 Title: As relações entre as características do Conselho de Administração, o desempenho esg, o desempenho financeiro e suas implicações regionais Abstract: ABSTRACT Context: Environmental, social, and governance (ESG) issues have contributed to the financial performance of organizations; therefore, sustainability-related matters have become relevant to the development of governmental, business, and academic areas. At the heart of this transformation is the board of directors, whose decisions impact the quality of an organization's ESG performance. According to studies that addressed international samples, the influence of ESG performance extends to financial performance. Objective: The objective of this work is to analyze the relationships between the characteristics of the board of directors and ESG aspects, and subsequently to analyze the relationships between ESG practices and the financial performance of Brazilian non-financial publicly traded companies listed on the B3 stock exchange, and their regional implications. Method: The research is descriptive and quantitative. Data collection was carried out on the Thomson Reuters and Economática platforms. The sample consisted of 59 publicly traded, non-financial Brazilian companies, resulting in approximately 590 observations, covering the period from 2015 to 2024. Panel data regression was used as the econometric model. Results: The results indicate that board characteristics, such as independence and diversity, are essential for improving ESG performance; however, the relationship between ESG practices and financial performance in Brazilian companies is not statistically significant. Taken together, the findings indicate that, although the financial return of ESG may not yet be evident, strengthening corporate governance is a fundamental step in the development of ESG practices, generating benefits such as greater stakeholder confidence and preparing companies for long-term value creation. Research Alignment with the PPGAdm Concentration Area (Regionality and Management) and Research Line: This study aligns with the concentration area and the Organizational Management and Regionality research line, as it will analyze the relationships between board characteristics, ESG aspects, and financial performance, and their regional implications. Impact and Innovative Character in Intellectual Production: This research strengthens the literature and offers a new contribution to finance studies by exploring the combined impact of board characteristics, ESG factors, and financial performance among Brazilian companies, highlighting the differences that arise in the context of the emerging market. Among the main contributions of this study, it is noteworthy that the results provide practical implications for Brazilian companies seeking to align with sustainable development; therefore, the research offers recommendations for strengthening sustainable growth. Economic, Social, and Regional Impact: This work contributes to the advancement of knowledge for companies seeking to reconcile economic growth with social responsibility, thus strengthening the sustainable development of the regional economy. Furthermore, by encouraging improvements in ESG practices, research suggests that socially responsible companies tend to strengthen trust and transparency with their users. Regional Implications: Previous research on the influence of board characteristics on ESG performance has helped expand the understanding of how companies can effectively implement sustainable practices; however, the literature still presents gaps, as most studies focus on broad analyses that consider multiple countries. Therefore, in-depth research in the Brazilian context is of great importance for the sustainable development of the region. This study aims to fill this gap in the literature by investigating which characteristics of the board of directors influence ESG performance, analyzing both the overall score and each of its pillars individually, recognizing the particularities of each dimension in Brazilian companies. Regardless of the results obtained, this research seeks to encourage the adoption and improvement of ESG practices, contributing to the company establishing a positive reputation regarding sustainability and thus gaining the trust of its users. Sustainable Development Goals Addressed in the Research: This research aligns with Sustainable Development Goal (SDG) 17, which aims to "strengthen the means of implementation and revitalize the global partnership for sustainable development." By analyzing the relationships between board characteristics, ESG practices, and financial performance, the study provides relevant insights for promoting cooperation between different sectors and strengthening corporate governance focused on sustainability. In this way, it contributes to achieving these goals. Thu, 26 Feb 2026 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/48553 2026-02-26T00:00:00Z