https://repositorio.ufu.br/handle/123456789/20858 Sat, 04 Apr 2026 06:31:44 GMT 2026-04-04T06:31:44Z https://repositorio.ufu.br/handle/123456789/46142 Title: Verdades econômicas (?): discursos jornalísticos sobre responsabilidade fiscal no Brasil Abstract: This research investigated how “fiscal responsibility” is discursively constructed by the brazilian mainstream media, questioning why, despite divergences on numerous topics, mainstream media outlets tend to approach it from such similar perspectives. To examine this issue, the study adopted the theoretical framework of the Foucauldian Discourse Studies, which understands discourse as a practice that constructs knowledge, power, and truth. The corpus consists of three texts published in October 2023 by Folha de S. Paulo, Veja, and Valor Econômico, in response to President Lula’s statement regarding the zero fiscal deficit target. The analysis was conducted through three discursive regulatory principles: interdiction, the use of the market as a parameter, and the imminence of crisis as a demand for austerity. Hence, it was possible to observe that the Brazilian media is inserted in an associated field, which also includes the IMF, that produces discourses aligned with fiscal orthodoxy while excludes divergent perspectives. Sun, 06 Jul 2025 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/46142 2025-07-06T00:00:00Z https://repositorio.ufu.br/handle/123456789/31250 Title: Aborto infantil na agenda da mídia em 2020: análises sobre reportagens na BBC News Brasil e Jornal Nexo Abstract: The research is about how many themes that are published in the media are the result of the influence of the public agency in the routines of newsrooms. In 2020, an abortion case involving a 10-year-old child took over the media agenda after the repercussions of the case grew on social networks. In this context, the object of study is BBC News Brasil and the newspaper Nexo, which had narrative constructions on the theme, different from other newspapers. The BBC criticizes the repercussion of the case as something unprecedented and brings alarming data of similar conditions in Brazil, while Nexo brings an explanatory timeline on the facts that evolve the case for the outdated reader.. The work used reflections on abortion data in Brazil and its relation to public health, the studies by MCCombs and Hoelfeldt (1997) on Agenda Setting and the content analysis methodology (BARDIN, 2011) to understand and analyze the effects of case of abortion in a 10-year-old child, briefly in the media as a whole and specifically in the two newspapers analyzed. Wed, 16 Dec 2020 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/31250 2020-12-16T00:00:00Z https://repositorio.ufu.br/handle/123456789/28894 Title: Branded content em Nike: a comunicação da marca na órbita da mulher Abstract: This research investigates the concepts of branding and branded content based on Nike's strategic communication about women. From the analysis of documents, the objects of study were the communicational films of the brand: “Dream Crazier” and “Nike Football Presents: Andressa Alves’ Story”. It was necessary to research about communication in contexts of meanings that dialogue with women, using strategies of organizational communication, branding and branded content. The research found that the brand aims to communicate with the public through human story content that generates relevance and creates value for the audience while informing and engaging without interruption. Thu, 12 Dec 2019 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/28894 2019-12-12T00:00:00Z https://repositorio.ufu.br/handle/123456789/28686 Title: Análise da comunicação entre agentes políticos e o público em período eleitoral e não-eleitoral no Facebook Abstract: Analyze and compare information regarding the communication of parliamentarians and their audiences on their Facebook pages. Collects data from publications with a deductivedescriptive look through content analysis. Categorizes the performances within the typologies developed by Almeida et al. (2018) and other branches adapted for this work, identifying performance patterns. Points out, as its main results, that parliamentarians belittle publications that are better able to promote political debate; whereas their performances differ considerably between an election and non-election year; that the public tends to consume projectionable and identifiable content; and make more supportive than purposeful comments. It concludes that the parliamentarians choose to remain in a fog of ambiguity and do not encourage the promotion of a virtuous circle, which can configure postures harmful to democracy. Mon, 09 Dec 2019 00:00:00 GMT https://repositorio.ufu.br/handle/123456789/28686 2019-12-09T00:00:00Z