https://repositorio.ufu.br/handle/123456789/21761 2026-04-07T15:10:19Z https://repositorio.ufu.br/handle/123456789/48501 Title: Objetivos globais, perspectivas locais: a produção científica sobre os ODS no Brasil 2025-09-17T00:00:00Z https://repositorio.ufu.br/handle/123456789/48486 Title: O impacto do Halving do Bitcoin no ecossistema das criptomoedas cardano, ethereum e litecoin 2024-12-19T00:00:00Z https://repositorio.ufu.br/handle/123456789/48482 Title: Neuromarketing e estímulos cromáticos: o papel das cores vermelho e amarelo na percepção da marca Mcdonald’s Abstract: This study analyzed the communicative impact of the red and yellow colors in the McDonald's logo on consumers' emotional perception and purchase intention, from a neuromarketing perspective. A quantitative, descriptive approach was adopted, using a structured questionnaire with a five-point Likert scale, applied to a sample of 81 participants selected by convenience. The results showed high brand recall, focused attention on the displayed products, and a strong association of the colors red and yellow with attributes such as energy, action, and appetite stimulation, corroborating findings in the literature on color psychology. However, it was observed that the chromatic influence on purchase intention was moderate, indicating the limitations of isolated visual stimuli in converting consumer behavior. It is concluded that corporate colors reinforce visual identity and brand recognition, contributing to the understanding of the perceptual and emotional effects of color in marketing, as well as to the practice of integrated visual communication strategies. 2025-09-23T00:00:00Z https://repositorio.ufu.br/handle/123456789/48470 Title: Comportamento de cidadania organizacional sobre a percepção de jovens trabalhadores Abstract: Organizational Citizenship Behaviors (OCB) represent voluntary practices that strengthen cooperation, solidarity, and engagement among employees, contributing to organizational performance. This study aimed to analyze the degree of priority given to organizational citizenship behaviors by young workers. The research involved 109 young workers of both genders who answered a structured questionnaire based on the OCB scale validated in Brazil by Bastos, Siqueira, and Gomes (2014). The Analytic Hierarchy Process (AHP) method was used for analysis, allowing for the prioritization of criteria and sub-criteria, ensuring robustness in the interpretation of the results. The results showed that the criterion "Collaboration with colleagues" was the most prioritized, with weights of 0.7306 for women and 0.6716 for men. Within this dimension, the sub-criterion "I offer help to a colleague who is having difficulties at work" stood out as the most relevant among young people. This result demonstrates that interpersonal cooperation is seen as fundamental to building a collaborative work environment and strengthening teams. On the other hand, the criterion "Creative suggestions" obtained the lowest priority level, with the sub-criterion "I present new ideas about my work to my boss" being the least considered by the participants. It is concluded that, for the young workers analyzed, the CCOs (Corporate Co-op) manifest themselves primarily through the valuing of mutual support, to the detriment of formal innovation, highlighting the need for organizational practices that stimulate both cooperation and creativity. 2025-09-15T00:00:00Z