https://repositorio.ufu.br/handle/123456789/21757 2026-10-05T05:36:21Z https://repositorio.ufu.br/handle/123456789/50385 Title: Proposta de implementação da ferramenta A3 para identificação de desperdícios e proposta de melhorias em uma panificadora Abstract: This study addresses the application of the A3 tool in a small company in the food sector, with a focus on the bakery sector. The objective was to propose the implementation of the A3 tool to identify waste and propose improvements to the production process. The research was conducted through observation of the production line, reports from employees and the owner, and analysis of internal records. To diagnose the causes, the Ishikawa Diagram and the “5 Whys” were used as part of the A3 report structure. The analysis highlighted the need for greater standardization of the bakery’s activities, as well as production planning more closely aligned with demand. As a result, actions were proposed to standardize products and the production line, as well as to implement a Production Planning and Control (PPC) system based on sales and production data. Control and monitoring tools were also defined to support the future implementation of the proposed actions. The study thus demonstrates the potential of using the A3 methodology to organize problem analysis and guide improvements in production processes in small companies in the food sector. 2026-09-18T00:00:00Z https://repositorio.ufu.br/handle/123456789/50376 Title: Business Process Outsourcing (BPO): análise da percepção de gestores e profissionais de pequenas e médias empresas 2026-07-30T00:00:00Z https://repositorio.ufu.br/handle/123456789/50372 Title: A formação profissional como requisito indispensável ao exercício da função de conselheiro tutelar Abstract: ABSTRACT This final course paper analyzes the normative criteria established for the exercise of the role of a child protection counselor under the aegis of the Child and Adolescent Statute (Brazil, 1990) The research investigates the elements that compose the candidacy notices and describes the demands effectively met by the body, highlighting the technical competencies required for its performance. The central problem lies in the absence of a requirement for specific professional qualification, notably a degree in Social Work, for performing the activity. The general objective is to demonstrate the correlation between current legal requirements and the complexity of the social reality presented to the council. Methodologically, the study is based on bibliographic and documentary research, drawing on the 1988 Federal Constitution and the theoretical framework of authors such as Del Priore (2000) and Faleiros (2001). The analysis discusses the autonomy and duties of the role to support the need for implementing a minimum requirement of higher education in Social Work for candidacy to the position. It concludes that technical-scientific qualification is indispensable to ensuring the effectiveness of the integral protection doctrine. 2026-07-28T00:00:00Z https://repositorio.ufu.br/handle/123456789/50244 Title: Marketing de conteúdo e comportamento do consumidor: uma revisão integrativa sobre sua influência na intenção de compra Abstract: Content marketing has assumed a strategic role in the digital environment, becoming a relevant tool for building relationships between brands and consumers. In this context, this study aimed to analyze the influence of content marketing strategies on consumers' perceived value and purchase intention within the digital landscape. To achieve this objective, an integrative literature review was conducted, drawing on national and international scientific articles in the fields of Management and Marketing. Analysis of the studies revealed that content marketing indirectly influences consumer behavior by generating perceived value, building trust, strengthening digital authority, and fostering engagement. The results demonstrate that content which is relevant, informative, and aligned with audience needs helps reduce uncertainty, bolster brand credibility, and increase the propensity to purchase. It was also found that factors such as authenticity, the humanization of communication, digital influence, and social media interaction play a significant role in shaping consumer attitudes. The study concludes that content marketing is a strategic asset capable of strengthening the relationship between companies and consumers, thereby contributing to value creation, trust consolidation, and the stimulation of purchase intention in the digital environment. 2026-08-04T00:00:00Z