https://repositorio.ufu.br/handle/123456789/19683 2026-07-29T04:52:54Z 2026-07-29T04:52:54Z https://repositorio.ufu.br/handle/123456789/49117 2026-07-28T06:21:05Z 2026-02-12T00:00:00Z

Title: Requalificação profissional em tempos de inteligência artificial: uma análise das ações de políticas públicas brasileiras para estratégias de reskilling e upskilling

2026-02-12T00:00:00Z https://repositorio.ufu.br/handle/123456789/49033 2026-07-24T06:19:35Z 2026-03-12T00:00:00Z

Title: A tomada de decisão baseada em dados (Data-Driven Decision Making): relato tecnológico da implementação de um ecossistema de análise em um time comercial Abstract: The avalanche of data that characterizes the digital era has transformed management paradigms, driving decision-making processes to evolve from individual intuition to empirical systematization. This technology report explores the practice known as Data Driven Decision Making (DDDM), which consists of guiding strategic decisions using facts, metrics, and analyses. In addition to a literature review and case study analysis, this work presents the practical experience of implementing DDDM within the commercial team of a unit of a multinational company focused on feeding dairy and beef cattle in the state of Minas Gerais and surrounding areas, which initially lacked tools for data analysis. Before the transformation, each salesperson maintained individual and non-standardized controls, without integration or automatic updates. The process began with centralizing information in Excel spreadsheets, evolving into Power BI dashboards, which transitioned from manual input to automatic updates eight times a day. Later, leadership introduced the sales funnel method (Potential, Opportunities, and Forecast), requiring the creation of a custom application via Power Apps, which now functions as a tailored CRM, replacing proactive use of Salesforce as it did not meet the unit’s specific needs. The main current challenge is consolidating a data-driven culture, ensuring that users perceive value in inputting information, especially considering that a large part of the team works in the field, requiring simple and accessible tools. The analysis indicates that, although the competitive benefits of DDDM are undeniable, its effectiveness depends on overcoming challenges such as data quality, cultural engagement, and ethical issues. It is concluded that DDDM goes beyond technology: it is a profound strategic and cultural transformation, essential for more assertive and sustainable decisions.

2026-03-12T00:00:00Z https://repositorio.ufu.br/handle/123456789/49029 2026-07-24T06:19:33Z 2026-03-17T00:00:00Z

Title: Ensino de administração no Brasil: diferenças institucionais, curriculares e formativas entre universidades públicas e privadas

2026-03-17T00:00:00Z https://repositorio.ufu.br/handle/123456789/48994 2026-07-24T06:20:04Z 2026-06-30T00:00:00Z

Title: Processo de decisão de compra de sementes para o cultivo de mudas de café selecionado na fazenda Paineiras em Araguari (MG) Abstract: This work is a technical report and aims to present the decision-making process for purchasing seeds for the cultivation of selected coffee seedlings at the Paineiras farm in Araguari (MG), in the Cerrado Mineiro Region. The research was carried out through direct observation, complemented by data from a semi-structured interview with an agronomist, in addition to a literature review on the coffee market and cultivation practices. The study integrates recent production data in Minas Gerais, characteristics of the Cerrado Mineiro Designation of Origin (DO), and experimental evidence on the physiological quality of seeds. The results indicate that the choice of seeds is directly linked to the quality of the product and the economic viability of production.

2026-06-30T00:00:00Z