DSpace Collection:https://repositorio.ufu.br/handle/123456789/196832026-04-03T18:50:21Z2026-04-03T18:50:21ZMarketing de experiência e a sua influência no Brand Love entre universitários: o caso da Red Bullhttps://repositorio.ufu.br/handle/123456789/484802026-03-05T06:20:03Z2026-02-23T00:00:00ZTitle: Marketing de experiência e a sua influência no Brand Love entre universitários: o caso da Red Bull2026-02-23T00:00:00ZO processo de decisão de compra de seguros de automóveis: um estudo do comportamento dos consumidores em Uberlândia (MG)https://repositorio.ufu.br/handle/123456789/484152026-02-27T06:21:18Z2026-02-25T00:00:00ZTitle: O processo de decisão de compra de seguros de automóveis: um estudo do comportamento dos consumidores em Uberlândia (MG)
Abstract: Auto insurance plays a significant role in protecting individuals' financial security and
stabilizing the market; however, its purchase is not yet widespread in Brazil. In this context,
this study aims to analyze the factors influencing the auto insurance purchase decision process
in the city of Uberlândia (MG), focusing on the dimensions of price, trust, and customer service.
To this end, a descriptive quantitative study was conducted using a structured questionnaire
administered to consumers who currently have or have previously had auto insurance. The data
were analyzed using descriptive statistics, allowing the identification of perceptions and
behaviors throughout the stages of the decision-making process. The results indicate that the
purchase decision is influenced by a combination of rational and emotional factors, highlighting
risk perception, price sensitivity, and the importance of trust and customer service. It was
observed that, although price is a relevant criterion, aspects such as transparency, quality of
service, and the insurer's credibility have a strong impact on consumer satisfaction and loyalty.
In conclusion, understanding the behavior of auto insurance consumers is fundamental for the
development of more effective strategies by brokers and insurance companies, contributing to the expansion of access to insurance and a better adaptation of services to the needs of society.2026-02-25T00:00:00ZA estética da embalagem faz sempre a diferença? Um estudo acerca da percepção dos jovens uberlandenses sobre as embalagens de preservativoshttps://repositorio.ufu.br/handle/123456789/479082025-12-20T06:26:26Z2025-11-21T00:00:00ZTitle: A estética da embalagem faz sempre a diferença? Um estudo acerca da percepção dos jovens uberlandenses sobre as embalagens de preservativos2025-11-21T00:00:00ZO florescimento no local de estudo: sobre o bem-estar dos universitários FAGEN – UFU.https://repositorio.ufu.br/handle/123456789/477762025-12-02T06:21:43Z2025-09-19T00:00:00ZTitle: O florescimento no local de estudo: sobre o bem-estar dos universitários FAGEN – UFU.
Abstract: The present study analyzed the level of flourishing among students in the Administration and Information Management programs at the School of Management and Business of the Federal University of Uberlândia (FAGEN/UFU), using a quantitative descriptive approach and the Flourishing at Work Scale (EFLOT). Sociodemographic factors influencing perceived flourishing were evaluated, such as program, gender, age group, family income, and year of admission. The results showed higher average flourishing scores for the Administration program compared to Information Management, especially among female students and those in higher age and income groups. Students who entered in 2021 had the highest scores, while cohorts affected by external events showed reduced flourishing. The dimensions evaluated – optimism, competence, purpose, life satisfaction, and meaning – scored above the neutral point, revealing high engagement and well-being among the participants. The study suggests further exploration of the relationship between flourishing and academic dropout, as well as managerial recommendations for strengthening weaker dimensions in specific groups. The findings help promote healthier, more inclusive academic environments that foster student flourishing.2025-09-19T00:00:00Z