https://repositorio.ufu.br/handle/123456789/19293 2026-08-11T17:39:21Z 2026-08-11T17:39:21Z https://repositorio.ufu.br/handle/123456789/49114 2026-07-27T12:45:12Z 2026-03-19T00:00:00Z

Title: Sensibilidade humana e inteligência artificial: projeto de um novo uniforme para o Cruzeiro Esporte Clube Abstract: This undergraduate thesis seeks to develop a project for a third kit for Cruzeiro Esporte Clube, searching for a common ground between human sensibility and the use of generative Artificial Intelligence (AI) in the creative process of graphic design. The project adopts the Double Diamond methodology, structured into the phases of discovery, definition, development, and delivery. The discovery phase touches upon the historical analysis of the institution, the study of the brand manual, and the mapping of the fans' affective relationship, conceptualized as the "Cruzeiro Esporte Clube aesthetic." Based on these guidelines, the definition phase was structured around the concept "There will always be stars in the sky," drawing on the club's resilience through the greatest crisis in its history and the personal overcoming of the athlete and icon Matheus Pereira. The results culminated in the prototyping of a complete kit composed of official brand elements, technological typography, textures inspired by southern hemisphere constellations, and strong regional symbology. For visual validation, Artificial Narrow Intelligence (ANI) tools were used to generate hyper-realistic representations of the product application. Finally, although these technologies amplify the technical and quantitative capacity of production, design originality remains intrinsic to human cognition and guidance. Attributes such as intention, empathy, cultural repertoire, and curation proved to be irreplaceable, which confirms the necessity of the designer's authorial originality, especially in preserving the identity connection between the kit and the fans. Keywords: Sports design; Artificial intelligence; Creative process; Cruzeiro Esporte Clube; Mockups.

2026-03-19T00:00:00Z https://repositorio.ufu.br/handle/123456789/47897 2025-12-20T06:26:08Z 2025-05-08T00:00:00Z

Title: Projeto de produto: lixeira doméstica para recicláveis Abstract: This study focuses on the development of a recycling bin for residential use. The main goal was to design a functional and aesthetically appropriate product that meets users needs in a domestic setting. The methodology adopted was based on Munari Method, involving theoretical research, user consultations, materials analysis and analysis of a real objects, as well as a mock-up development, digital model, and technical documentation. As a result, extensive user research was conducted, generating this document and a product centered on sustainability and production feasibility. The developed product is a three-compartment bin, one of which can expand to increase storage capacity, with a pleasant and neutral aesthetic. The conclusion highlights the potential for practical application, contributing positively to residential challenges and promoting conscious waste disposal in daily life.

2025-05-08T00:00:00Z https://repositorio.ufu.br/handle/123456789/47892 2025-12-19T06:17:46Z 2025-09-23T00:00:00Z

Title: Projeto de uma tipografia display em homenagem a Rita Lee Abstract: This Final Paper documents the creation process of "Cilibrina," an expressive digital display font that seeks to materialize the concept of "gingado brasileiro" (Brazilian swing) into a typographic system. The research begins with an analysis of the duality in the national identity—the tension between the "brutal" and the "organic"—and uses the artistic persona of singer Rita Lee as the conceptual synthesis of this transgression. The methodology applies Design Thinking to translate this cultural framework into letterforms, establishing a new and subversive rule of calligraphic construction based on the principles of "Geometric Brutality" and "Tension in the Terminals." The idealization and prototyping process is detailed, from manual sketches to the technical refinement of vectors, validating the creation of "Moments of Gingado"—purposeful exceptions to the rule—as the primary tool for imbuing the font with rhythm and authenticity. The result is a functional design artifact that not only serves an aesthetic purpose but also stands as a tool of expression that carries the irreverence, history, and soul of its honoree, proving that typography can be an act of cultural anthropophagy.

2025-09-23T00:00:00Z https://repositorio.ufu.br/handle/123456789/47881 2025-12-18T06:23:12Z 2025-09-23T00:00:00Z

Title: Grotezke: produção visual e design gráfico como ferramentas de lançamento de coleção de acessórios alternativos subculturais Abstract: This work aims to develop the visual and graphic production of a catalog for the launch of the alternative accessories collection of the independent brand GROTEZKE, embedded in the Brazilian queer underground clubber scene. The research was based on the analysis of subcultures, countercultures, and marginalized movements, highlighting the relevance of aesthetics and performance as instruments of symbolic resistance and identity construction. Furthermore, it investigates visual production as a tool for expression, resistance, and legitimation of dissident aesthetics. Through theoretical analyses and visual references, the study articulates creative direction, photographic production, graphic design, and editorial design, structuring the process according to Lobach’s methodology. The results show that graphic design and photography can act as instruments of inclusion, belonging, and identity strengthening of subcultural communities, contributing to innovation, plurality, and authenticity within the field of contemporary design.

2025-09-23T00:00:00Z